Last reviewed September 11, 2026. Independent guide, not affiliated with 7 Brew Coffee. Facts checked against 7brew.com, the official FAQ and the June 2026 nutrition guide.
7 Brew Scratch and Win is the game inside Brew Madness, the sweepstakes 7 Brew runs every March. In 2026 it ran March 1 through 31: you scanned a daily QR code at the stand, played a digital scratch-off for an instant prize, and were entered to win one of three Ford Broncos, with more than $1 million in total prizes according to 7 Brew’s February 25, 2026 announcement. No purchase was necessary to enter. It’s over for 2026; 7 Brew calls it annual, so the next one should land March 2027, and this page will update when the rules post.
Brew Madness 2026, the facts
2026 Brew Madness Scratch to Win
Dates
March 1 – March 31, 2026
How to play
Scan the daily QR code at a 7 Brew stand during a visit; scratch the digital card
Instant prizes
Drink deals, free drinks, hats, t-shirts, hoodies, jerseys, basketballs, mini hoops, pop-a-shots, 7 Brew mini fridges stocked with 7 Energy
Grand prizes
Three Ford Broncos
Total prize value
“Over $1 million”
Purchase required
No; official rules include a free entry method
Rules and entry
app.7brew.com/e/brewmadness (linked from 7 Brew’s social posts)
Runs through
The 7 Brew app / a web game page (witcontests) tied to your Rewards account
One scratch per day was the format in 2026, so a daily regular got 31 shots; the basketball-themed prizes match the March tournament tie-in in the name. The Ford Broncos were drawn at the end of the month, and winners were announced through 7 Brew’s social accounts.
How to play when it comes back
Update the 7 Brew app in late February and sign in with your Rewards phone number; the game is tied to the account.
Visit a stand between March 1 and 31 and scan the QR code on the window or menu board (it changes daily).
Scratch the digital card; instant prizes load to your account or show a code to redeem at the window.
Each scratch is also an entry in the grand-prize drawing. Read the official rules for the no-purchase entry, which usually means a mail-in or online form.
Problems and fixes
Issue
Cause
Fix
QR code won’t scan
Old app version or camera permission
Update the app; use the phone camera, then open the link
Already played today
One scratch per day
Come back tomorrow
Prize not in account
Delay, or wrong account signed in
Check the Rewards tab; contact 7brew.com/support (“App”)
Wanted to enter without buying
Purchase isn’t required
Use the free entry method in the official rules
Looking for it in September
March only
Rewards points and National Coffee Day (Sept 29) are the current promos
Scratch and Win FAQs
What is 7 Brew Scratch and Win?
The scratch-off game inside 7 Brew’s annual Brew Madness sweepstakes, run every March. In 2026 it ran March 1 to 31, with three Ford Broncos as grand prizes and more than $1 million in prizes overall, per 7 Brew’s February 25, 2026 announcement.
How do you play?
Scan the daily QR code at the stand during a visit; it opens a digital scratch-off for an instant prize (drink deals, free drinks, merch) and enters you in the grand-prize drawing. It runs through the 7 Brew app link app.7brew.com/e/brewmadness.
Do I need to buy something?
No. 7 Brew posted that there is “no purchase necessary to enter” and links to official rules with a free entry method.
What can you win?
Three Ford Broncos (grand prizes), 7 Brew mini fridges stocked with 7 Energy, pop-a-shot games, mini hoops, basketballs, jerseys, t-shirts, hoodies, hats, and drink deals and free drinks.
Will it run in 2027?
7 Brew calls it its “annual” Brew Madness sweepstakes and has run it in March for consecutive years, so expect March 2027; details usually post in late February.
Is Scratch and Win the same as Rewards?
No. Rewards is the year-round points program; Brew Madness is a March sweepstakes. You can do both on the same visit.
Sources
Dates, prizes, format and quote: 7 Brew press release via Business Wire, February 25, 2026 (“Game On: 7 Brew Launches Annual Brew Madness Sweepstakes”). No-purchase statement and rules link: 7 Brew’s official X and Threads posts (app.7brew.com/e/brewmadness). Official rules PDF: 2026 Brew Madness Rules. Independent site, not affiliated with 7 Brew Coffee; the sweepstakes is run by 7 Brew and its contest vendor.
